The Sortino Group is a sales and marketing consulting company. We provide both strategic consulting and sales and marketing execution services to companies which sell their products and/or services to the hedge fund, private equity, venture capital and capital markets industries. UK-based businesses which work with us tend to be smaller or start-up companies which need dedicated sales and marketing efforts but aren't ready to hire their own permanent sales and marketing staff. The Sortino Group helps them to implement a sales and marketing plan, along with performing the actual sales and marketing function, to help them scale quickly. Businesses based outside of the UK which work with us tend to be at the stage in their evolution where they want a local sales effort because the differences in time zones and the necessity for in-person meetings requires a local presence, but they aren't ready to open a dedicated UK or European office. The Sortino Group helps them to execute an established sales strategy at a local level to achieve their goals.