21st Century Leaders Founded by Charlotte di Vita in 2003, when Nelson Mandela appointed her as a Goodwill Ambassador to his Children’s Fund, 21st Century Leaders aims to leverage the influence of leaders in their field and popular culture to cause positive change. 21st Century Leaders' mission is to assist and encourage a generation of influencers – royalty, Nobel peace prize laureates, and well-known figures in the fields of film, music, fashion, art and literature - to raise awareness and funds for international development causes, thereby leading the way in promoting positive environmental and sustainable human development solutions. Whatever It Takes Whatever It Takes is a unique artwork campaign launched by 21st Century Leaders. Over 750 leaders in the worlds of fashion, film, television, art, music and sport, have donated their artworks and have signed messages of hope for the future. This artwork is used to design and create a variety of lifestyle products which are then sold to raise funds through over 1000 international retail outlets, which include Tesco, Virgin Megastores, s.Oliver, Priceline, WH Smith, Park Hyatt, Géant, Waitrose and Carrefour amongst others. Whatever It Takes works closely with their leaders to assist and encourage a generation of influencers to take ownership, engage in positive action, raise awareness among their communities, and champion the solutions to poverty and environmental degradation. Whatever It Takes raises funds for key global development causes, including poverty alleviation, the protection of children, and environmental conservation.