The ETH Game Technology Center (GTC) provides an umbrella over ETH research, teaching, and outreach in the area of game technology. The GTC focuses its research both on advancing the state of the art in game technology as well as on applying gamification to disciplines such as learning, citizen science, and human behavior. Initiatives spearheaded by the GTC directly address the unique way in which game technology can impact real-world challenges, for example, through gamification of socio-economic behaviour. To advance ETH’s educational mission, the GTC offers the ETH Game Programming Laboratory course and invites speakers from the game industry to contribute directly to education and scholarly enrichment. The GTC actively supports educational programs such as the Network of Women in Computer Science and activities such as the Ludicious Zurich Game Festival and Treffpunkt Science City that communicate the magic of science to a wide audience.