Dr. Greg S. Toegel is the founder of Memory Strategies, which focuses on dementia consulting, education, and development/creation of more affordable tactile/sensory objects and tools to be used by individuals living with dementia. Dr. Toegel’s mission is to improve the quality of life for individuals living with dementias, while also helping to relieve caregiver burden. The services offered at Memory Strategies span from educating family members on how to interact with their loved ones, to offering new interactive programs to increase their engagement at home or in memory care units, to creating customized sensory and tactile objects for soothing their anxiety, depression, and agitation/aggression. In addition, Dr. Toegel helps staff working on memory units create a positive and welcoming environment for those living with dementias. “The inspiration for my creating Memory Strategies came after watching my grandmother, who lived with Alzheimer’s disease, slowly deteriorate before our eyes. In addition, after seeing how expensive dementia care and products are for this population prompted me to think outside the box to figure out more creative and affordable options to enhance the lives of those living with Alzheimer’s disease and related dementias, as well as their caregivers.”