ESTC, formerly known as ESTO, is the industry association for the synthetic turf industry and has the vision to serve as the forum to promote, develop, grow and advocate for the synthetic turf industry. ESTC is the Voice of the Industry and it aims to fulfill her role by means of close collaboration with all parties involved, being it members, end-users, sports governing bodies and legislators. ESTC is focused on the region Europe, Middle East and Africa. By means of a partnership with STC in North America, ESTC helps its members realizing a global reach. On a local level, ESTC works closely together with local industry associations to accomplish her goals and objectives. The strategy of ESTC can best be captured in the 4-pillar model, consisting of Advocacy, Education, Marketing and Networking. The members are at the core of everything we do and are the driving force of the organization.