The very foundation of strategic communications is changing in the current media landscape. Individuals can choose to find their news where they want to. In this fractured environment, the key to effective communications comes in defining target audiences as narrowly as possible and surrounding them with focused messaging. Full Court Press Communications has evolved as its audiences have. What this means for our clients is that we focus our energies on choosing the appropriate strategies – regardless of the tactical elements required – and then we relentlessly execute them.