Project Beauty is a social startup, based in Utrecht, Netherlands. By inviting people to reflect on their views on beauty we aim to contribute to their personal wellbeing and more sustainable consumption. The world is full of distractions and temptations. Sometimes it’s helpful to sit down and contemplate what’s really important in our lives. Project Beauty aims to increase awareness about the social impact of the phenomenon of 'beauty' in general, and about the personal experience of it in particular. The core of the project consists of a questionnaire that awakens people and let them discover the role beauty plays in their lives. About this journey we create special fully personalized gift booklets: invite your friend to fill in our eye-opening questionnaire, and we merge his or her answers with our country books on beauty. Available for the Netherlands, the UK and Ireland, Germany and Austria. ======================== Project Beauty gaat over schoonheidservaringen: hoe gaan we daar mee om en hoe bepalen ze ons leven. De kern van het project bestaat uit een vragenlijst die mensen wakker schud en laat ontdekken welke rol schoonheid speelt in hun leven. Over die ontdekkingsreis maken we boekjes: hier in Nederland, in de UK en Ierland, en straks ook in Duitsland en Oostenrijk. En dat doen we helemaal online: personalised printing, op zoek naar schoonheid.