The Campustown Action Association (CAA) serves as a catalyst for private and public partnerships in Campustown. CAA provides leadership for strengthening the role and reputation of Campustown by fostering cooperation among the City of Ames, Iowa State University and Campustown entities. CAA recognizes the role Campustown plays as a primary commercial district serving Iowa State University and aspires to a leadership role in defining local quality of life and community betterment. CAA strives for visionary leadership, a broad base of volunteers, a reputation for integrity and accountability, and growing financial support. CAA fosters an appreciation for the traditions associated with Campustown history.