AccelARRate is a consultancy dedicated to helping SaaS leaders drive top line results. At AccelARRate, we bring revenue ambitions and the market (ie. customers) into direct alignment.   We focus on how B2B SaaS companies can beat their 3 to 5 year Annual Recurring Revenue (ARR) goals. We look for gaps in the plan and identify strategies to close those gaps.  These strategies can include optimizing execution against existing markets, bringing new offerings to existing customers, and expanding into new markets or channels. At the core of our approach is engaging directly with key personas at customers within our client's target market.  We engage in a structured questioning methodology designed to identify both high potential opportunities and significant areas of impedance or friction.  The goal is to develop strategies that are dialed into our clients' markets and that have a high probability of success.