Play-by-Play is a sports-centric website focusing on optimizing management practices, conducting player analysis, market research, and addressing social issues within various domestic and international leagues across different sports. Player and team analysis through video highlights, press conferences or interviews, statistics, and social media channels is the current methodology adopted in the sports industry. Most of the time, these tools are employed to retroactively assess the team performances either across the length of a season, against their opponents, or compared to their performances in the past. While analyzing team performances, this website also aims to go beyond the pitch and proactively understand organizational practices and industry standards using business frameworks and educational research. Theories in consumer behaviour, team optimization, and project management are used to analyze them play-by-play to get a glimpse into the players, managers, shareholders, and the fans’ minds. Play-by-Play works to cultivate a balanced fan base with a holistic approach towards sports management.