The growing climate crisis has made consumers more conscious of what they buy. GoEthical is the UK’s first dedicated ethical marketplace and lifestyle app bringing curated eco brands, artisans and preloved items to one marketplace. It intends to create a home where eco-business can thrive and consumers can trust brand values. GoEthical is more than a shopping app, it’s a community of buyers and sellers looking to make eco and sustainable lifestyle changes. They can interact and share knowledge while embracing new shopping habits that positively impact environmental change. Ethical sellers benefit from a web-based dashboard allowing them to efficiently manage their store on the app. Buyers enjoy access to vetted ethical brands via the store, forums and direct seller interaction, with both being part of an evolving lifestyle community.