Blade & Rose is Britain’s leading children’s clothing brand specialising in trademark leggings featuring stylish and quirky designs on the bum, as well as matching accessories. Entrepreneurial mother of two Amanda Peffer founded the company in 2010 during her maternity leave. The company is named after her children’s middle names’ Blade’ and ‘Rose’. Inspired by her daughter, who always had the bum of her leggings on show, Amanda found herself constantly pulling down her daughter’s dresses until she decided to embrace the beautiful nappy bum sticking out and design a fun range of leggings around this concept. A major component of the development was to ensure that the quality of the fabric was durable, functional, would wash well and most importantly, that it was soft and kind to children’s delicate skin.