A concept company in the pet industry. We develop and/or find unique, one of a kind ideas and/or products and take them to market. Our current concept, currently in the re-branding process, is the first all encompassing 'breed' for mutts. The GenChan. GenChan is short for the genetically challenged dog. Mutts can get their GenChan 'papers' which are sanctioned by the American GenChan Club. The GenChan name and concept is a registered trademark of the USPTO.