Woovit is an influencer marketing automation startup founded in San Francisco. The software platform facilitates promotional opportunities between brands and video content creators, currently focused on the video game industry and creators on Twitch, Mixer, and YouTube. It offers marketers, PR professionals and others the ability to drive influencer discovery and engagement for their at scale through software-driven optimizations and automation. Woovit is being incubated by TriplePoint PR, the leading video game agency that also successfully incubated Roostr.tv, which was acquired by Chartboost in February 2016.