Formed in August of 2019, Player Family Inc began as an app-based solution for elected team parents and the families of University of Virginia Men’s and Women’s Lacrosse. Our MVP product – UVALaxFam provides a backend admin tool to manage events, news, & information as well as a front-end iOS and Android application delivering a mobile-first approach for parents, alumni, and friends of UVA Lacrosse. Player Family Inc combines passion, utility, and technology to deliver a multi-functional communication platform for parents, alumni, and fans of lacrosse. PFI provides administrators of team communities a singular hub to serve all the necessary tools to communicate and provide access to all of the events, information, and news to satiate passionate fans For Marketers, PFI delivers the most active and influential fans of lacrosse. We believe in connecting with passionate fans in their own community and that makes the Player Family platform an ideal solution to drive revenues from in-market advertisers who understand the power and connectedness of hyper-local marketing.