BETTER SCIENCE. BETTER ART. BETTER OUTCOMES. UM is a strategic media planning and buying agency that leverages Better Science to create Better Art that drives Better Outcomes for our clients. As architects of the media experience, we strive for Better because simply being “different” is not enough. UM operates in more than 100 countries worldwide, using industry leading data and analytics to power our innovative approach to planning, investment and custom content creation. The result is an audience-first approach that discovers, defines and disseminates the moments that matter in media, fostering meaningful, authentic connections between brands and audiences.