Our mission is simple: Democratize revenue management by optimizing and assisting the user to get better at what they do. We believe that when we help the user become better, the user in turn will do better for their business, their clients and ultimately their family and their own quality life. We believe everyone deserves the chance to a fair fight. Regardless if they have 20 rooms or 200, branded or independent, primary or secondary location, have dedicated revenue managers or are a one man show. We believe that hiding behind the “users” in-ability is not good enough. We believe everyone can be digitally enhanced. We believe that by up-skilling the user we as a community have a better chance to succeed. Better players give a higher level of game sophistication. We believe that software should be invisible. A companion looking out for us, asking for our input when required, giving advise when we are lost. Meet IVI, our virtual revenue management analyst.