Formerly known as the El Paso Convention & Visitors Bureau and Convention & Performing Arts Centers, Destination El Paso is comprised of three operating divisions; Visit El Paso, El Paso Live and El Paso Water Parks. The mission of Destination El Paso is to provide convention, tourism, venue and event management services to visitors, clients, and the greater El Paso community so they enjoy a pleasurable experience that enhances quality of life and generates economic growth. Since its inception, Destination El Paso has helped the city weather its many unique challenges and attract the type of business and leisure tourism that has contributed to the city’s success and prosperity over many years. In 2021, El Paso Water Parks became an official branch of Destination El Paso, with 4 uniquely themed water parks located throughout the city. These parks offer family fun throughout the summer season, unlike what they city has seen before. ASM Global manages the El Paso Convention and Performing Arts Center, the El Paso Convention and Visitors Bureau, McKelligon Amphitheater, The Plaza Theater, and the El Paso Film Commission.