Product council is an award-winning, strategic design innovation consultancy. Since 1994, Product council has been helping companies grow by identifying new ways to serve and support people. By utilizing strategic design principals, the latent needs, behaviors, and desires of consumers are identified to create new products, brands, and the interactive experiences that embody them. The goal is to create meaningful solutions that differentiate in the marketplace and achieve business success. Product council’s client roster includes over 175 industry leaders ranging from entrepreneurial start-ups to Fortune 100 members. The more notable have included Abbott, Acco Brands, Activision, Bosch, Hitachi, ITW, Johnson + Johnson, Medline Industries, Pampered Chef, Panasonic, Revlon, Vidal Sassoon, Sears, Skil, Spectrum Brands, Stanley Tools, Stryker Medical, Weber-Stephen, Whirlpool, and Yellow Tail. Design management has also been provided to celebrity chefs Mario Batali, Ming Tsai, mixologist Tony Abou-Ganim, and renowned skateboarder Tony Hawk. International clients include BÜCHI Labortechnik AG Switzerland, Sunstar Switzerland, Femsa, Imbera and Plastics Technology de México, Weber Stephen Denmark, Trudeau Canada, and Kings Flair Hong Kong. Specialties: Design Strategy, User + Experiential Research, Product Design + Engineering, Brand Development + Visual Brand Language, + Design Management