While everybody is aware of the overwhelming amount of (customer) information available in our era of big data, how to use it to get a better grip on customer behaviour isn’t always so obvious. That’s where we come in. Databay uses actionable insights to help leading national and international players in all kinds of industries seize opportunities and realise constantly optimised return on investment through data-driven marketing (strategies). Through optimising the use of their data, our clients discover the right moment to get their message out to reach their customers. This is how we offer our clients new opportunities, by creating intelligent data-driven marketing for CRM, e-commerce, e-mail, mobile and media campaigns. Databay is an innovative marketing intelligence agency which has been part of the Omnicom Group, an internationally and NYSE registered communication network, since 2005.