I’m not your traditional journalist. My passion and enthusiasm for the ever-changing digital landscape is to blame. You can now refer to me as a: ‘Swiss Army Knife Digital and Social Media Consultant’. Interpret that however you want, but there’s only one way to find out. Just ask. For me, what I once knew as ‘journalism’ has festered into something more. Something more exciting, entertaining and commercial. And while I have the skills of a traditional journalist (writer, storyteller, communicator, researcher, objective, audience-focused, attention to detail and an ability to work and interact with various talent), my professional career has taken me down a path of digital versatility. My specialty includes analytics, content and strategy while familiarising myself with Public Relations and Event Operations. With over eight years of experience in the digital game, I’m still only in the first quarter. Having worked with many international sporting clients on many away grounds around the world, I believe I’m on track for a best on ground performance.