The objective of the FMCG Association Australia is to bring together the best FMCG minds, techniques and tools to get the FMCG industry onto the “front foot” again, with smarter innovation, smarter marketing, smarter pricing and distribution strategies, doing our 4P’s smarter. The Association will also focus on the 5thP of marketing = smarter people, and will be challenging the industry to grow our FMCG intellectual capacity.