Yelow was founded in 2021 by alumni from Stanford and IITs when they realised a significant pain point for D2C websites and merchants, which, when extended, is also a central pain point for every online shopper in today's day and age. Yelow, or Payment 3.0, as we call it, aims at providing customers with supreme convenience, retention for brands and merchants, and disrupting the shopping process. With a stakeholder centric view, we strive to help brands engage with consumers and enable consumers to shop with ease. Gone are the days when shopping was a hassle! We are very well funded and have a really passionate core team. At Yelow, we want to change the shopping experience entirely, and we want you to be a part of it.