TrackBack© substitutes customer contact details in client CRM systems with trackable details. This reveals to OEM and Dealership managers whether customer leads are followed up, how quickly and how effectively. Why? • We believe that every lead deserves a fast call – or an email if no phone number is available. It is unacceptable to ignore even the smallest business opportunity. • We believe in revealing what really happens between customers and businesses. • We believe that by revealing what happens, customers can receive better treatment and will be more likely to buy our clients’ products. • We believe that dealers who do their job should be recognised. • We believe that if sales staff know they are being watched, they perform better. • We believe that brands should always be represented by consistently high quality customer contact staff and that by revealing individual performances we can identify process issues and training opportunities. • We believe that marketing campaigns can only improve if the value of the opportunities they generate can be accurately measured. Used and trusted in over 20 countries by General Motors, Ford, Groupe PSA, Fiat Chrysler Automobiles, Hyundai, Mercedes-Benz and Suzuki.