TBWA\ has been in Russia since 1998. At the end of 2008 TBWA\ in Russia became 100% owned by the OMNICOM Group, establishing TBWA\Moscow. United by collective vision, philosophy, passion and energy, TBWA\Moscow harnesses the power of big ideas to gain a greater share of the future for its clients. We put Disruption at the core of everything we do. Disruption is our filter in approaching and solving any challenges. In 2010 TBWA\Moscow launched TBWA\Academy as series of public speeches of the most prominent persons in the world of advertising and marketing. This initiative attracts broad audience of advertising professionals, clients, students and journalists annually. Regularly TBWA\Moscow organizes BRAND CAMPS with top leader of the brands. These workshops have a form of coaching sessions on disruptive brand building for growth and success. During BRAND CAMPS top level specialists can sharpen strategic thinking, find new big ideas and possibilities, evaluate good advertising or learn disruptive thinking.