The purpose that Denani intends to achieve is to help companies take advantage of the opportunities that the digital world offers to be more competitive online and offline. Through an adequate digital approach it is possible not only to simplify and speed up some internal processes of one's business, but also, in the face of an adequately constructed image, to find new targeted customers (supply-demand conciliation) all over the world with an appropriate advertising strategy. In the face of relatively low investments, in fact, it becomes possible to greatly expand the audience of potential customers. A smart approach can ensure very consistent results.