The International Shopper Marketing Group -ISMG- is a network of agencies, each with long-standing experience, currently covering 16 European countries. We are specialised in the design and execution of sampling campaigns, shopper demonstrations, merchandising and many other forms of promotional marketing services. The International Shopper Marketing Group delivers a full-service solution from conception to implementation to detailed reporting. So not only the promotional staff but all elements for successful promotional campaigns can be put in our hands. With over 420 million inhabitants in Spain, Portugal, Germany, Austria, the Netherlands, Belgium, Luxembourg, France, Italy, Ireland, Romania, Bulgaria, Moldova, Serbia, Switzerland and the UK, we can reach more than 80 % of Central and South European consumers for our customers.