Marketing teams do not study law, yet global privacy regulations and how consumer data is handled, is having a profound impact on digital communications, marketing and advertising and Civic Data are here to help. In Australia, Civic Data are assisting businesses to collect, organize, analyse and activate data for Privacy First Marketing and Communications initiatives, in line with current and future Australian Privacy Principles. We call this 'Compliant Growth'. By securing and growing Consumer trust on how their data is used for marketing and communications purposes, businesses will not only be prepared for pending regulatory challenges, they will also best the competition in a world where - due to the same regulatory needs - Google, Apple and Facebook also upended marketers’ entire targeting, planning and tracking technology stack.