Deloitte's Brand Operations Services is the leading global provider of brand protection and customer experience measurement services for multinational companies with complex customer interactions. For over 30 years, our innovative brand standards examinations, quality assurance inspections, mystery shopping programs, research, and consulting services have helped our clients provide consistent, memorable, and differentiated experiences to their customers. Many high-quality, global hospitality brands, as well as companies in the gaming, dining, healthcare, sports and entertainment, real estate, retail and travel industries choose Brand Operations Services to help them measure and improve the customer experience. LRA Worldwide, Inc. was acquired by Deloitte in June of 2015.