Scott, The Writing Guy, shows smart, technical, left-brain professionals (eg lawyers, accountants, engineers, consultants) how to write with impact and engage more readers with whole-brain writing. Techie professionals tend to over-rely in their writing on information and logic to persuade. But they're ignoring thousands of years of literature and rhetoric and, recently, neuroscience. It's like trying to use a pen with no ink. By showing them how to use right-brain techniques, like story, rhythm and emotion, Scott helps them produce writing that is clear, concise and compelling. In other words, to write Human and get the results they want from the words they write. Scott trained staff of The Economist Group in writing skills for a decade, helped EY double its tender win-rate and an international consultancy quintuple its win-rate (after working with its Board for only two days).