EBT is a marketing strategy and technical training firm dedicated to maximizing ROI on digital platform investments. We specialize in helping clients mobilize their marketing departments to maintain and exploit digital platforms. We have developed change management programs for: * Developing customized SharePoint-based web publishing * Retooling marketing departments to produce targeted content for integrated cross-channel marketing campaigns. * Training content management teams to maximize conversion by target audiences. * Developing state-of-the-art marketing metrics, reports and dashboards -- deploying both Google Analytics and marketing automation platforms (Oracle/Eloqua, Sprinklr) * Refining B2B mass email marketing, audience segmentation, targeted professional writing, and actionable metric evaluation.