When it comes to our teeth, the dental industry has set the standard for the prices we expect, the level of inconvenience we tolerate, and materials used in our dental products. Dental products are inaccessible to many, sold at a huge markup, and not produced with the customer’s, or the planet’s, best interests in mind. We’re creating a culture of transparency around oral health, with environmentally friendly dental care products that work; products that empower you with what's needed to take control of your oral health. We’re a group of licensed dental professionals who carry over 75 years of combined experience in general dentistry, oral surgery, sleep medicine, dental hygiene and engineering. With our direct-to-consumer approach, you can skip the office visits and get the same quality custom oral care products for up to 85% less than the dentist price. Now that's something to smile about!