Karpeta was founded in 2006 with the aim of combining the past with the present, choosing to intertwine the craftsmanship of tradition with the modernity of a contemporary aesthetic, always keeping alive the ancient handcrafting traditions typical of carpets production. Starting in 2020, Karpeta, together with the affiliated wallpaper brand Texturae, undertakes a new artistic path, under the creative direction of / àr o/, the independent creative consulting firm founded by Andrea Steidl and Raquel Pacchini. With a creative process based on strategic and emotional research, extending from spaces and materials to market and user experience, the studio transforms ideas and inspirations into design projects that promote a unique and highly recognizable brand identity vision. The collections developed under the direction of the studio combine daring aesthetic experimentation, which originates from different creative worlds (the collections are in fact signed by a pool of designers, illustrators, graphic designers, architects and artists with varied styles and backgrounds), with a typically Italian vocation for quality and innovation, whose ultimate goal is minimal environmental impact, the use of high quality materials, the combination of traditional and avant-garde techniques.