Next Play Marketing helps companies develop innovative marketing programs that improve the efficiency and effectiveness of the sales and business development process. Next Play Marketing was founded by Jason Abrahams, a long-time marketing executive who has worked in the trenches with hundreds of companies in a variety of industries including technology, professional services, healthcare, education, financial services, associations/nonprofits, sports, and entertainment, among others. Its consulting team has a proven record of achievement in setting creative vision and managing strategies that tie business and ROI objectives with traditional and digital marketing, sales, and business development tactics for small and mid-market businesses.