The brand consulting world is broken. Today, there is no shortage of brand consultancies to choose from. And that’s the problem. For every legitimate firm, you have ten competing on price over expertise. Most are simply reacting to the market as they have no hard data to predict where things are headed. Even fewer have a handle on Asia, the world’s most dynamic consumer market. Specialised agencies are now so small they only focus on a single part of the brand consulting journey. That means you have to shop around for someone else to continue on with. With each handover you run the risk of misalignment, data being misinterpreted, and important insights falling through the cracks. At TSI, we’ve bridged these gaps. TSI is one of the world’s few Asia-based consumer goods brand consultancies sitting at the intersection of foresight, strategy, innovation, and creative development. We work with partners across research and development, marketing, and consumer insights. From our base in Shanghai, we help clients around the world make smarter brand and product decisions by combining our tools and services, excellent advisory, future-focused thinking, and tangible, actionable assets. Our end-to-end consulting solutions are offered entirely in-house, something we like to call “Data In. Assets Out. Measurable Results."