Local sponsorship & expert business development services in the UAE, GCC & Middle East Novelty Group provides local sponsorship & representation of foreign companies in the United Arab Emirates (UAE), Gulf Cooperation Council (GCC) & wider Middle East region, together with business development & market penetration services. Our services are based on bilateral and mutual business dealings. Acting as a true partner and focused on local representation and support, we become deeply involved in building relationships, marketing and operations, and in creating successful business strategies. This translates to establishing and sustaining long-term and prosperous relationships, and in turn win-win conditions for all partners. Backed by an extensive & diversified network - both globally & regionally - Novelty Group is a dynamic, flexible company with global aspirations.