What's The Point of Loyalty? The 'point of loyalty ' is retain your best customers and grow the rest. The Point of Loyalty is a strategic customer loyalty consultancy dedicated to driving profitable business growth from existing customers through best-in-class loyalty and rewards programs. We are customer loyalty program specialists with proven and best-practice systems and design processes to develop and deploy thriving customer loyalty strategies and loyalty program assets. Our keen and unwavering focus is to ensure every customer loyalty and rewards program optimises three dependencies: 1. Profitable and sustainable for the business 2. Meaningful and desirable for members 3. Believed in by the team Since 2013, we have commissioned and authored 15 independent consumer research studies - For Love or Money™ - on customer loyalty & loyalty programs in Australia & New Zealand. Services to define, design and deploy thriving programs: • Senior leadership & team alignment on 'what loyalty is' (Developer of The Loyalty Peak: How to achieve long-term business growth with loyal customers) • 'Do You Really Need A Loyalty Program?' diagnostic to define program vision, goals & measures of success • Distinctive program design with our unique Five Benefits model - moving members from transactional to emotional connections • Buying behaviour analytics (past & predictive) + tailored customer research (next point) • Member, non-member & team research using benchmarks from 11 ‘For Love or Money™’ loyalty research studies • Add partners to programs with unique partnership evaluation model • Financial modelling focusing on Return on Loyalty Investment • 4E framework for building team belief & buy-in • Technology requirements specification & partner selection • Avoid loyalty program failure with our 'Failure Factors Risk Mitigation' model & action plan • Loyalty program mentoring for ongoing optimisation