With stronger MarTech than ever before, with increased knowledge and with so many damn opportunities to engage consumers, I am more excited than I’ve ever been when I start work each morning. 20 years ago, people didn’t know how to get traffic to their sites. A strong push to educate biz owners and a collective epiphany among the masses helped change that. It’s time for another epiphany. It's time to craft a strong customer experience, starting with your marketing and following through to post purchase support. It's time to open up channels and platforms for a more comprehensive strategic approach.