You can describe your brand in five words or less, right? Your brand is more than a logo and a font. It’s true religion for customers you don’t have yet. Wouldn’t it be nice to have more converts? The most expensive projects are the ones no one notices. Even worse are the ones that are made without any intentionality given to brand. They may get eyes, but they'll never win hearts. Today's brands need to connect with their audience on a personal level. A combination of tailored persona research, brand development, and, yes, incredible content, will use your marketing budget to create something more powerful than a puff of smoke.