The inhabitad online ad management and optimisation system enables online stores to efficiently exploit the advertisement capabilities of their sites. The system generates substantial revenue with minimal investment, thus contributing significantly to the profitability of the webstore. By integrating the inhabitad platform into the webshop, a completely unique, whitelabel, programmatic and self-service advertising ecosystem can be created in weeks. Product placements in the webshop become accurately targeted and relevant by using machine learning, resulting in increased advertising revenues and sales.