Animo is an AI-powered platform, leaning on big data infrastructure designed to analyze and optimize offline media (TV, Radio, Np, Billboards etc.) activity, as well as how it effects online campaigns & digital assets & Point of sale - in real-time. We are providing the ability to compare between previous and on-going campaigns and producing real and valuable conclusions that are crucial to the success of the campaign. We provide tools to measure effectiveness of each media channel to the level of a single ad or time frame up to the resolution of cost per call. More importantly we predict and show recommendations for the best mix of media- cost/effective wise, for on- going and future campaigns, to maximize the results from a given budget to the best ROI (or simply to reduce the spend on ineffective channels).