OWL Research partners is a secondary research consultancy that relies on information synthesis and data analysis to deliver marketing intelligence that helps brands make sense of their place in a market. Founded by two research librarians with more than thirty-five years of experience conducting media and market analysis for strategy, marketing and communications initiatives, OWL guides brands to understanding and informed action. From data deluges and gut feelings to mixed signals and information siloes, OWL works with brands to turn their questions and blind spots into winning strategies. Whether it’s by discovering unmet customer needs, identifying opportunities for differentiation, exploring who is shaping perceptions of your brand or uncovering emerging threats in your industry, let OWL help you build market leading strategies that are grounded in a deep understanding of your unique business context.