Original’s solution offers artisans the opportunity to digitise their products on the blockchain. We create a link between the physical product and a unique blockchain identifier using QR codes or smart NFC tags that are scannable using any smart phone or compatible device. With a unique digital identity, the solution provides the traceability over the life-time of an item through the supply chain, point of sale, after sale and ownership. Each product has its own landing page with the product description, images, videos and tracking information, which is a powerful tool for authentication, traceability, storytelling and digital marketing purposes. Original offer the platform as a subscription managed service or a simple ‘pay per product’ model. In addition we have the capabiltiy to build a dedicated data BaaS (“Blockchain-as-a-Service”) platform bespoke to the customer. Our services dramatically reduce the cost of entry into the world’s greatest technology advancement of recent times.