PRETTY GIRLS SWEAT is a Sweat Sisterhood, media company, and transformational wellness event series for women looking to make fitness fun, erase the negative stigma that sweat holds, celebrate diversity in the health industry, and end childhood obesity. PRETTY GIRLS SWEAT founder, Aeshia DeVore Branch, grew tired of the alarming obesity rates plaguing youth and set out to create solutions with a highly engaging, lifestyle brand that makes fitness fun, affordable, and accessible for the population that makes, or will make, 80% of the healthcare decisions in the household... women. Our transformational wellness events, digital content, and inspiring merch form a “Sweat Sisterhood” uniting women to "sweat with purpose," raise awareness for childhood obesity, become health leaders and give back to underserved communities. Due to our passion combined with our strategy for changing the face of fitness, we’ve been featured on ABC, BET, PopSugar, Rolling Out, Style Haul and Essence! Celebrity supporters and honorees include Keri Hilson, Jeanette Jenkins, Kelly Rowland, Rasheeda Frost, Riley Burruss, Kandi Burruss, Laila Ali, Angela Simmons, Adrienne Bailon, Jasmine Villegas, Elise Neal, OMG Girlz, Estelle, Melanie Fiona, Elle Varner, BET CEO Debra Lee, Carmelita Jeter (fastest woman alive), Sanya Richards-Ross (Olympic gold medalist), Skylar Diggins (WNBA) and many more!