Focused on the Challenges of Midmarket Companies Midmarket companies face thorny challenges as they transition from being a smaller company to a larger company. Some of the toughest are: 1. Executing strategy to achieve your goals 2. Beating the competition 3. Sustaining the “right” growth year over year Reliable market insights enable an informed action plan, but reliable insights can be hard to come by in the resource-constrained environment of a midmarket company. This is further complicated when your customers are busy professionals, and your channels involve one- or two-step distribution. Empowering Our Midmarket Clients Trifecta Research is passionate about midmarket companies. We empower our clients to make decisions that are data-driven, customer-first, market-right, and resilient against competitors. We give a voice to your hardest-to-reach customers and shine a light on your toughest competitors. By telling their stories in a clear and compelling way, we bridge insights with strategy, solving your critical business problems. Why Trifecta? Trifecta fuses research expertise with robust knowledge of OEMs and their B2B and B2C customers. We specialize in understanding markets that aren’t tracked, that use heavily mediated distribution channels, and where decision-makers are hard to find—because that’s where our clients do business. Our design-driven results bring a market’s unique story to life because our insights solutions are tailored to the business need they solve.