Curro, Rankin & Williams believes that creative marketing without a well-defined focus is ineffective. Marketing that lacks outstanding, thought-provoking creative is invisible. Communication that fails to solve a problem is wasteful. Mission: Curro, Rankin & Williams is a tightly knit group of marketing and creative professionals dedicated to customer service. The agency was formed as a response to the lack of personal attention, high costs and bureaucracy at larger agencies. Marketing Philosophy: We help clients develop marketing plans through careful analysis of factors such as overall demand, growth potential and economic conditions, which will ensure that any advertising or promotional program will perform as intended. Every dollar spent should build long-term brand equity while also meeting our client’s short-term goals. Market Research: Research makes advertising effective. A highly targeted message can often be obtained through research. Determining and understanding your competition, target group, market conditions and advertising trends in that market and all other potential markets influence the creative make-up of excellent pieces that create results. Creative Philosophy: Once the marketing strategy has been discussed and approved, we move to the next phase: developing effective creative concepts. Creative vision is the ability to translate what a company wants to say and its product into something a prospect wants to hear. The creative solution is the one that persuades the prospect.