EVOLVING (www.evolving.fr) is a company specialized in « Sales & Marketing performance » expertise, specifically in B2B industrial markets, through Consulting, Training and Education services CONSULTING: EVOLVING meets customers’ sales and marketing specific requirements and makes them benefited from years of experience in elaborating marketing strategies, business development plans and management of structure and process sales. EVOLVING is the strategic marketing mentor and coach of many start-up companies selected by the EM Business School Incubator in Lyon, France. TRAINING: Sales & Marketing training modules are customized to meet customers’ specific needs. Examples of training modules developed by EVOLVING upon customers’ requirements: Marketing: Sustainable and efficient marketing strategy elaboration, Structured markets/customers segmentation performance, Impactful value proposition performance, Communication performance based on marketing strategy. Sales: Key account management performance optimization, Win-Win commercial negotiations key success factors, Successful commercial negotiations: mastering sales techniques Skills development/ professional efficiency: Interpersonal communication improvement, Efficiency optimization in leading meetings, Efficient professional presentations to impact its audience, Performance coaching Note: EVOLVING training activities are registered at the Auvergne Rhône Alpes prefecture council and at the QUALIOPI validation authority. EDUCATION: Since 2014 EVOLVING has been teaching a variety of advanced performance marketing classes at EM BUSINESS SCHOOL (Masters 2 – Industrial strategic marketing), at INSEEC Msc & MBA (Master 2 - Marketing Communication and Social Media), both located in Lyon, France, at VOLTAIRE Business School Executive MBA (Management & Innovation) in Ferney-Voltaire, France and at DAUPHINE University (Master2 - Marketing & Strategy) in Paris, France.