Lyft Brands Group is a brand acquisition and management company that focuses on branded operating companies in the premium apparel, footwear, and accessories sectors. We are design-driven and consumer-centric specializing in an omnichannel distribution strategy and innovative digital marketing with industry-leading licensees and operators while continuing to seek opportunities to acquire and grow complementary, premium brands. It is our deep product expertise and global scope that allows us to expand our brands to new levels, expanding their category penetration and global reach. Ben Sherman, Bruno Magli, Steven Alan, & Other Stories, Chip & Pepper, Benrus, Odd Molly, Rachel Roy, Kay Unger New York, Habitual, Lee Cooper, StylRaven.