MyAppFree is a cross-device mobile app marketing platform fueled by data and technology that helps companies acquire new users at scale using a portfolio of in-house solutions designed to drive the most engaging ad experience. Its self-service platform is tailored for user-acquisition on performance model with the aid of multiple media environments - MyAppFree's proprietary apps designed by in-house app-studio, internal SDK, and programmatic/social platforms. The platform leverages a real-time optimization algorithm along with proprietary audiences and interactive ad-formats to ensure the client's set objectives are achieved. Being a proud partner of Sony Mobile, our mission is to make digital advertising effortless and efficient to clients of all sizes and expertise, by allowing them access to a premium global traffic inventory.