WHITE is the most important international showcase, for trendy and glam fashion, under the patronage of Comune di Milano, since its inception in 2000 and it take place during the Milan fashion week. Founded by Massimiliano Bizzi and Brenda Bellei, two pioneers in scouting and emerging brands, that years after years gained White Milano a solid reputation. Designers, stylists and artists consider the exhibition of via Tortona 27, Tortona 31, Tortona 35 and in the Ex Ansaldo BASE in Tortona 54, a valuable take-off for their business. WHITE Milano focusing its research on the most interesting styles from all over the world, bringing in the fashion capital around 600 clothing and accessories collections for each edition, on a total area of 20 thousand square metres. WHITE Milano focuses on creativity, innovation, but also on the culture of tradition and business making.